Creating a new place to meet.
First off… Willow had completed an extensive renovation with the goal of becoming both a casual, everyday neighborhood eatery and a premier event venue
So we… Worked in tandem with a social/PR team to handle the launch event while we created a unique press kit that included a laser-etched wooden invitation made from 50-year old reclaimed wood, as well as new menus, in-store materials and a website that captured the essence and evolution of Willow.
And then… The relaunch led to Willow being seen as a destination for not just an evening out, but for meetings and weddings, too.
We contributed, as a team or individually, to the following work created and produced by Gatesman.