An answer everyone should already know.

First off… UPMC wanted to remind consumers – in a humorous way – that without the right insurance, they wouldn’t have access to the full range of UPMC’s world-class care.

So we… Created a :30 spot where obvious questions were surprisingly answered with the phrase “I think so.” Which is fine, as long as “I think so” isn’t the answer to “Do you have the right coverage?”

And then… We structured our shoot so that we went above and beyond. We didn’t just create the requested (and quite funny, we think) :30. We were also able to create three (equally amusing) :15s that were used for an added value digital buy.

We contributed, as a team or individually, to the following work created and produced by Gatesman.