UPMC CHILDREN’S SOUTH
Not a dream or imaginary story.
First off… Children’s Hospital of Pittsburgh of UPMC was expanding the size and services for its Children’s South location and wanted to get the word out.
So we… Showed how UPMC Children’s Hospital was answering the wish of many South Hills parents. Now, instead of a 90 minute or more drive to Children’s, they could enjoy world-class child care closer than they ever imagined.
And then… The campaign launched with a fantastically successful opening day, with the promise of creating more “happily ever afters” for parents and kids alike.
We contributed, as a team or individually, to the following work created and produced by Gatesman.