World-class care when, where and how you need it.
First off… UPMC was entering the competitive telemedicine market and needed to stand out.
So we… Instead of just focusing on convenience, we followed one very simple insight: Our busy lives leave very little room for being sick. By making a doctor’s visit available any time, anywhere and on any device, UPMC AnywhereCare put the power to power through illness directly into consumers’ hands.
And then… Average weekly visits climbed 400% since the start of the campaign.
We contributed, as a team or individually, to the following work created and produced by Gatesman.