THE CHILDREN’S MUSEUM MAKESHOP
Take the client out to the ballgame.
First off… The Children’s Museum opened MAKESHOP, which was targeted at older kids who didn’t want to go to “a place for kids.”
So we… realized that with less than $16,000 to spend, a traditional campaign was out. That’s when we arrived at a eureka moment: the best way for kids to discover everything great about MAKESHOP was to do it hands-on. So we created pre-game events at PNC Park where kids could help design and build a pitching machine that would throw a first pitch later in the season.
And then… the campaign generated more than 10 million media impressions, getting MAKESHOP in front of an audience that would have never experienced the brand.
We contributed, as a team or individually, to the following work created and produced by Gatesman.