The Just Right strategy.

First off… How can you keep a grocery store relevant and competitive as they battle big boxes and local competition that spends over 500% more than them in marketing?

So we… Set and continually refined the brand promise that SHOP ‘n SAVE is always “Just Right,” whether it comes to their stores, service or prices.

And then… Despite even more competition, the brand has grown, with several expansions and new store openings over the last few years.

We contributed, as a team or individually, to the following work created and produced by Gatesman.