Refuelling gas tanks and spirits.

First off… Launching a new convenience store brand in a crowded marketplace can be difficult.

So we… Created a brand for Ruff Creek Markets that celebrated the values of the traditional general store. It was no accident, as the brand was named for the oldest general store in Western PA still in operation.

And then… From a revitalized in-store experience to provocative outdoor, we did exactly what we said we would: Crafted a brand that offered a different experience from everywhere else.

We contributed, as a team or individually, to the following work created and produced by Gatesman.