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QUAKER STEAK & LUBE, SAUCE BOSS

Que es muy saucy?

First off… We received word of an interesting phenomena at Quaker Steak & Lube locations: fans were mixing sauces and coming up with their own flavors!

So we…
Took this saucy intel and created a new contest that allowed Facebook visitors to select two to three sauces, pick a photo and name for the sauce, then share it with the world.

And then… Thousands of loyal Lube fans entered their sauces for contention, with the winner not just getting free wings for a year and a case of the sauce they created, but the opportunity to see their creation on the menu for a limited time. This allowed them to not just engage with one of their favorite brands, but to feel like they were an integral part of it. That’s why this work won a PRSA Pittsburgh Social Media Icon Award.

We contributed, as a team or individually, to the following work created and produced by Gatesman.