A school that’s anything but generic.

First off… Have you ever noticed that every college ad is exactly the same? Three multiethnic kids under a tree, all smiling, saying “This is MY (fill in school name here).”

So we… Totally did, too. Which is why we created Generic U, a school that symbolized everything those other schools are. And everything Point Park University is not.

And then… We got a Webby finalist nod for this work and basically had a blast creating our own action figures and filming them for this low-tech, high concept solution.

We contributed, as a team or individually, to the following work created and produced by Smith Brothers Agency.