PITTSBURGH PAINTS & STAINS
Not just paint advertising.
First off… Pittsburgh Paints & Stains had a formula for a brand new paint, one that did things that no other paint could. And while it was a higher price point, it would be sold at Menards, a retailer known more for big values.
So we… Didn’t compete with other paints. We created our own category. Paramount isn’t just paint. It’s something so much better. And it was only available in one exclusive place.
And then… We created a 360 campaign that Menards uses as their gold standard for co-promoted products.
We contributed, as a team or individually, to the following work created and produced by Gatesman.