The hills are alive with the sounds of potato pancakes.

First off… Kings wanted to feature their owner, Hartley King,in their commercials after a several year absence. However, they didn’t have the budget to shoot footage.

Then we…Watched South Park and were inspired. We could feature Hartley’s voice and photo while involving him in situations he’d never be able to do: frolic in the fields, ride a Kentucky Derby stallion, even fly. Plus, we partnered with WQED and Rick Sebak to co-promo their new Breakfast Special show with Kings’ breakfast.

And then…We created an entire year of these spots, rekindling the public love of Hartley King and his signature diner food.

We contributed, as a team or individually, to the following work created and produced by Smith Brothers Agency.