HOUSE OF TSANG
From take out to make-in.
First off… Hormel made awesome sauce. No one knew it existed.
So we… Arrived at an insight: HOUSE OF TSANG allows millennial cooks to create make-in food that’s as good – or better – than take out. All of our work was based off this insight, from experiential to digital.
And then… As a result of our work, the brand saw a year-over-year 13 percent sales increase and 23 percent volume increase.
We contributed, as a team or individually, to the following work created and produced by Gatesman.