DEL MONTE, FRUIT CHILLERS
Personifying the sugar beast.
First off… Del Monte was introducing a healthier freezable snack called Fruit Chillers. They wanted to prove kids would love it over more sugary and salty options.
So we… Created the Junk Food Monster, who fought to keep kids eating things that are bad for them.
And then… Del Monte ran a series of print ads and in-banner games featuring our creation. Kids didn’t stop eating junk food, but we tried.
We contributed, as a team or individually, to the following work created and produced by Smith Brothers Agency.