From rookie to All-Star.
First off… BRGR was opening its first location at PNC Park and wanted to hit a homerun.
So we… Put together a campaign that showed that BRGR wasn’t a visitor. In fact, they belonged in the ballpark. We even turned Pirates Manager Clint Hurdle’s famous phrase “Abso-Bucn-lutely” into PNC Park’s exclusive burger, “Abso-Bacon-Lutely.”
And then… By post-season, 23% of all Pirates fans could correctly identify BRGR as a sponsor (higher than some restaurants that have been there for years).
We contributed, as a team or individually, to the following work created and produced by Gatesman.